Etiquette Corner: The Art of the Thank You Note

After each first appointment with someone do you write a thank you note? Not an email — but a handwritten note — thanking them for the time they spent with you, whether on the phone or face-to-face?

Realize when the prospective customer agreed to meet or speak with you for the first time, they took time out of their day when they could have been doing something else. Thank them for that time! This very short note costs almost nothing, but the impression you leave behind will be priceless. This gives you a competitive edge because almost no one is doing it. Be one of the few!

When you write a thank you note be sure to do the following:

  1. Address the person you met as “Dear (first name)” and not “Hi” or “Hey there” or other casual greetings.
  2. Thank them for the time they spent with you and tell them it was a pleasure meeting or speaking with them. For example, “Thank you so much for the time you spent with me today. It was a pleasure meeting you.”
  3. Mention something they stated when you met. “You mentioned…”
  4. If you have another meeting scheduled make sure you confirm it in the note. “I look forward to speaking (or meeting) with you again on December 13th at 10:00.”
  5. For the closing use “Sincerely” “Best regards” or “All the best” followed by your signature.
  6. If you did not meet in person make sure you include your business card.
  7. Handwrite the envelope along with using a stamp.

If you make writing thank you notes a habit you will reap the benefits of making a special connection with your prospective customers. Don’t worry about your handwriting – just send it. People will appreciate it more than you can imagine!