Customers have more options than ever before. They enter every purchase armed with at least some basic information. They’re familiar with competitor prices and the availability of other options.

The customer’s hold on information doesn’t diminish the sales professional’s role. In fact, it gives retail sales team members and their sales managers an opportunity to set themselves apart. 

Our program is designed to equip retail sales professionals with the knowledge, skills, and techniques necessary to excel in the competitive world of retail sales.

Mindset Shifts:

• From taking orders to engaging conversations.

• From seeing selling as being pushy to seeing selling as helping and better serving your customers.

• From explaining why pricing has increased to explaining why in tandem with sharing what the customer gains by buying from you.

• From asking surface questions and then ringing up the customer to asking a couple extra ‘deep dive’ questions to learn more about what the customer does and how they use our products. 

• From asking close-ended questions to adding a mix of questions to get the customer talking.

• From immediately upselling and cross-selling to verifying that you heard the customer first before recommending an upsell/cross-sell. 

Objectives of this program: